Will Cutting Inventory Save Retailers from Disaster?
Can retailers really cut their way to success? With 65% of Lululemon's shares plummeting over the past two years, it's clear that trimming assortments is a delicate balance. Analysts say that reducing too many products can dilute the value of a brand, but companies like Under Armour and Lululemon are trying to find the sweet spot. By cutting 25% of their stock keeping units, Under Armour hopes to regain pricing power, while Lululemon's goal is to sell fewer options, not fewer things. But what does it take to get it right? Stay tuned to find out, and don't forget to subscribe to our channel for more business insights.
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