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Is a Billion-Dollar Midterm Blitz Enough?

Is a Billion-Dollar Midterm Blitz Enough?

With over $1 billion in Republican funds, it's surprising to see that this unprecedented concentration of wealth has not led to a significant increase in votes. Despite spending millions, the payoff from these investments has been harder to see in political polls. Experts say that much of the GOP's money, particularly spending by Trump-aligned groups, has arrived late and via super PACs, which can pay far more for airtime than candidates. This has led to a situation where Republicans are paying more for less, with diminishing returns on ads as Election Day nears. It seems that the size of the Republican financial advantage may overstate how much advertising that money can actually buy.

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