Yelp’s 400% AI BOOM! OpenAI Deal Changes EVERYTHING! Is Local Search DEAD?
Can a classic tech platform truly reinvent itself for the AI era? Yelp's Q4 2025 earnings reveal a staggering 400% surge in Request-A-Quote projects via its AI Assistant, even as traditional restaurant and retail advertising faced significant headwinds, declining 12% year-over-year. Despite these mixed results, overall net revenue grew 4% to $1.46 billion, and diluted earnings per share jumped 19%. The company is aggressively investing in AI, including the acquisition of Hatch, an AI lead management platform, and securing a data licensing agreement with OpenAI to redefine local discovery and business operations. Yelp believes its extensive human-generated content combined with advanced AI will drive sustainable growth, promising exciting transformations ahead. Stay informed on these tech shifts by subscribing to our channel for more insights.
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